Suggested Ways To Get New Chiropractic Patients
Just as in any other business, you will need to get new chiropractic patients if you plan to keep your practice. They may come and go, and it is important to keep the level at your present number or greater, unless you desire to decrease your business. You must be an astute business person as well as a practitioner.
You went to school to train as a chiropractor, not a business person. But, in order to have someone to serve, you will need to have a way of contacting them and convincing them to use your services. Some of these ways are through:
- article writing
- social media marketing
- local search engine optimization
Each of those ways make good marketing methods in different ways.
Part of marketing is to brand yourself as an expert in the field. This can be done many ways, such as speaking, writing books, and joining industry organizations. However, one of the best ways is through writing articles. The internet has opened the door to providing information. Millions are eager for information on all sorts of subjects. Writing and distributing articles is an excellent way to be quickly seen as an expert.
You can either post these as a blog, in a newsletter, or in ezine article directories. You will get wide distribution quickly with little or no cost, and will become considered an expert. This will lend credibility both online and offline. Having your own newsletter is an excellent way to get information out to current and potential patients quickly and thoroughly. Including your own articles in the newsletter works wonders in “branding” you as an expert business person who is also interested in your patients’ needs.
Another promotional method is the use of social media. This is a relatively new marketing idea, but it is taking off with a blast. Almost anyone you meet has an account in at least one of the social media avenues. And, friends recommend friends, etc. It is like a wildfire sometimes. Having a page at one of the social media sites can be an excellent way to keep others abreast of what is going on. And, when they share something with a friend, it appears on that friend’s site as well. It is astounding sometimes where a referral originated from.
Having your own website is also a good idea, though can be more time-consuming and has at least a small associated cost. Still, it is an excellent way to get word out about where you are, what you are doing, specials you have, useful information, and so forth. It is imperative, however, with this and with any of your online marketing efforts, to make sure to optimize your efforts for local search engines.
Search engine optimization (SEO) can be done by anyone with a little effort and study. However, good SEO tactics are a science and an art. It takes a lot of time to work up your campaign using these techniques. Also, building a good SEO website is very important and can take a lot of effort and study of techniques. It might be that you will want to hire someone to do that process for you. It will still be a cost-effective marketing method.
To get new chiropractic patients, just as in anything else, takes effort. It has it own price, in both time and money. But, knowing a few techniques and following them faithfully will make a big difference in your chiropractic business success.